Personally, I Think "Violence Policy Center" is a HELL of a Name

for a gun store!

They could use Jeff Cooper's quote on "violence policy" in their advertising:

One bleeding-heart type asked me in a recent interview if I did not agree that "violence begets violence." I told him that it is my earnest endeavor to see that it does. I would like very much to ensure—and in some cases I have—that any man who offers violence to his fellow citizen begets a whole lot more in return than he can enjoy.